Author, Branding Expert and Entrepreneur Gair Maxwell Takes PSA Down the Branding Highway

Posted in: PSA Partnership

Gair Maxwell is an author and branding expert who has shared the stage with world renowned entrepreneurs such as Richard Branson, Kevin O’Leary and Gene Simmons and on April 30^th, Gair will be coming to the PSA Partnership stage. As the co-founder of The Seamless Brand, a marketing firm that helps transform companies by sharpening their message and anchoring their story, Gair has had the opportunity to work with hundreds of CEO’s. He has helped guide them on how to obtain more mileage from their marketing dollar by creating their own iconic brands.

His critically-acclaimed book, NUTS, BOLTS AND A FEW LOOSE SCREWS, provides the framework for Gair’s keynotes and seminars. During his April 30^th PSA Partnership seminar, Gair will discuss how you and other leaders in your organization are critical drivers in developing a vastly distinctive and enduringly relevant “brand of distinction.” He will also reveal the answer to why some firms are wildly successful at leveraging their brand while others struggle to earn a return on their marketing dollars.

With more than 10,000 interviews and 30,000 broadcasts in his two-decade radio and television career, Gair has also presented more than 1,000 keynotes, seminars and workshops all over North America. He was recently honored as TEC Canada’s 2012 Speaker of the Year. Below is a video from a recent speaking engagement titled, “Branding with Distinction.” Check out additional speaking videos by Gair here.

For more information and/or to register for the April 30^th PSA Partnership seminar with Gair Maxwell, go to www.psafinancial.com/psa-partnership.

About The Author

Justin Hoffman

Justin Hoffman, EVP, Business Development & CMO, oversees business development initiatives and PSA's Marketing Department. His focus includes sales leadership, Account Executive support and recruiting, sales training and CRM technology. He supervises PSA’s awareness, community-building and demand-generation efforts. The majority of his professional career has been spent at financial services firms, managing brand development initiatives, advertising, public relations and electronic marketing. Prior to joining PSA in 2007, he led M&T Bank’s sports marketing assets, overseeing relationships with the Baltimore Ravens, Buffalo Bills and other sports franchises. Justin holds a Master’s degree in Marketing from Johns Hopkins University. You can reach Justin on LinkedIn or via email.