PSA Insurance & Financial Services Featured in the Content Marketing Institute’s Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers

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Hunt Valley, MD – December 2, 2013 – PSA Insurance & Financial Services was recently featured as one of the Content Marketing Institute’s (CMI) 24 Epic Ideas for Connecting With Your Customers in their annual Content Marketing Playbook. The Playbook is written by Joe Pulizzi, founder, CMI, and Jonathan Kranz, principal, Kranz Communications and features the best executed and inspiring content marketing programs of the year.

The PSA Partnership Program is featured as the best execution of in-person events. “PSA Financial breaks the rules – and breaks new ground – with its PSA Partnership Programs, a series of exciting live events, featuring recognized experts, that teach participants new business skills and expand their leadership horizons,” describes the Content Marketing Playbook.

Other organizations recognized include: McDonald’s for its web articles, Charmin for its mobile app, IBM for its white paper and SAP for its Business Innovation blog.

PSA Managing Director Chip Lewis states, “We’re proud to be recognized among a list of the nation’s most innovative brands. We continue to be committed to our mission of being a partner and not just a vendor through our PSA Partnership program.”

About The Author

Justin Hoffman

Justin Hoffman, EVP, Business Development & CMO, oversees business development initiatives and PSA's Marketing Department. His focus includes sales leadership, Account Executive support and recruiting, sales training and CRM technology. He supervises PSA’s awareness, community-building and demand-generation efforts. The majority of his professional career has been spent at financial services firms, managing brand development initiatives, advertising, public relations and electronic marketing. Prior to joining PSA in 2007, he led M&T Bank’s sports marketing assets, overseeing relationships with the Baltimore Ravens, Buffalo Bills and other sports franchises. Justin holds a Master’s degree in Marketing from Johns Hopkins University. You can reach Justin on LinkedIn or via email.