Capturing Your Ace of Spades

The Surprising Tactical Power of Empathy-Based Listening

In 2003, during Operation Iraqi Freedom, a deck of cards was issued to US Soldiers. Each card represented a wanted Iraqi official on it. At the top, was the Ace of Spades himself, President Saddam Hussein. Using his unique and highly effective system, Army interrogator, Eric Maddox, amassed intelligence which led to the capture of the Ace of Spades and earned him the National Intelligence Medal of Achievement.

Today, he shares the technique honed over 2,700 interrogations, which has proven to be 16X more effective than typical methods. His empathy–based listening approach—which teaches that trust is the most important element in all relationships—has shaped the future of intelligence collection, and can be put to work in your organization.

Through his riveting story, Eric will take you on a journey to discover your own Ace of Spades, and show you how to unlock massive gains in influence and deep trust with your associates and clients, through empathy–based listening.

  • DATE
    June 30, 2020


    8:30–9:15 a.m. Registration & Breakfast
    9:15–10:30 a.m. Seminar


    PSA Learning Center
    11311 McCormick Rd, 5th floor
    Hunt Valley, MD 21031


    C-Level & HR Professionals


    Lindsay Schneider

Together, we’ll explore:

• Why most folks in a conversation do not hear at elite levels.
• Distractions that prevent you from truly connecting at the deepest levels.
• How to instantly create better connections with key relationships.
• Turning clients and customers into champions and advocates for your organization.

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