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About Justin Hoffman

Justin Hoffman is PSA’s Chief Marketing Officer. He oversees business development initiatives and PSA's Marketing Department. His focus includes sales leadership, Account Executive support and recruiting, sales training and CRM technology. He supervises PSA’s awareness, community-building and demand-generation efforts. The majority of his 14-year career has been spent at financial services firms, managing brand development initiatives, advertising, public relations and electronic marketing. Prior to joining PSA in 2007, he led M&T Bank’s sports marketing assets, overseeing relationships with the Baltimore Ravens, Buffalo Bills and other sports franchises. Justin holds a Master’s degree in Marketing from Johns Hopkins University. You can reach Justin on LinkedIn or via email.

Autopsy of a Cyber Nightmare: How to Protect Your Business

Justin Hoffman • Mar 15th, 2018

Cyber security

It’s Sunday afternoon. You’re watching football with friends. Or, maybe you’re at a family party. Meanwhile, somewhere in a rack of servers at your business, there is a fan, screaming like a banshee. It’s been whirring away at top speed, 24 hours a day, for a week. Until someone notices it, it’s going to keep doing just that. But why?

Continue Reading

Employee engagement: Ritz-Carlton’s secret to providing world-class service and increasing customer loyalty

Justin Hoffman • Feb 16th, 2018

Ritz-Carlton's employee engement

“Ritz-Carlton serves the top one percent of discerning global travelers. So we need the top one percent of employees,” says Valori Borland, Ritz-Carlton’s Culture Transformation Corporate Director at PSA’s recent Partnership event series.

An award-winning, five-star hotel and resort company with locations globally, Ritz-Carlton is renowned for its legendary services and luxury facilities creating unforgettable travel experiences in the world’s top destinations. Among the countless recognitions, Ritz-Carlton has been featured on the 2016 Conde Nast Gold List, and it is the only company to have twice been honored with the Malcolm Baldrige National Quality Award from the United States Department of Commerce.

So what’s their recipe for success? Continue Reading

Assembling Your Superhero Team

Justin Hoffman • Feb 9th, 2018

Assembling Your Superhero Team

Growing a business is never easy. To do so, you and your team need to gain more clients, increase the average transaction, and increase repeat and referral sales. But the most important part of growing a business? Leveraging your resources, said Ford Saeks, a nationally renowned business growth specialist who spoke at one of PSA’s Partnership events.

“People are your biggest asset, and they affect everything in your company,” he said. Continue Reading

PSA By the Numbers in 2017

Justin Hoffman • Jan 4th, 2018

PSA by the numbers – a look back at the year that has passed. What an exciting time for the PSA team. Many thanks to all of our clients and partners! Now onto an even better 2018!

Game of Stones: Examining the Foundational Elements of Effective Negotiation

Justin Hoffman • Aug 10th, 2017

According to Mark Jankowski, founder of Amplified Learning, effective negotiation requires three things: attitude, tools, and skills.

“You can have any one, or even two of those things, but if you don’t put them all together, you won’t be effective,” he said at a recent PSA Partnership Event, “Game of Stones.”

Where did he first learn this lesson? Ten thousand feet in the air, as he was jumping out of a plane. Continue Reading

Shackleton’s Leadership Lessons from the Bottom of the World

Justin Hoffman • May 5th, 2017

In 1914, Sir Ernest Henry Shackleton and his crew of 28 men set off for Antarctica to become the first people to ever cross the continent via the South Pole. He led the explorers on what is considered one of the greatest undertakings and leadership stories in recorded history. He called his expedition “The Imperial Trans-Antarctic Expedition: The last great journey on Earth.” Continue Reading

Work-Life Balance is a Myth — Instead, Find Work-Life Bliss

Justin Hoffman • Mar 17th, 2017

The day author and speaker Deirdre Maloney was interviewed on TV about a blog she wrote, she couldn’t get past what she saw on the screen — and how she felt afterward. Continue Reading

PSA By the Numbers

Justin Hoffman • Jan 9th, 2017


PSA by the numbers – a look back at the year that has passed. What an exciting time for the PSA team. Many thanks to all of our clients and partners! Now onto an even better 2017!

From the Inside Out: Becoming a Transformational Leader

Justin Hoffman • Jan 6th, 2017

When Joe Ehrmann, who played eight seasons as a defensive lineman with the Baltimore Colts in the 1970s, looked back over his years of experience playing football, he realized he’d had two distinct types of coaches: transactional and transformational. “You either transact with people for your own personal needs, or you invest in the lives of people to help elevate them,” he explained. Continue Reading

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