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About Justin Hoffman

Justin Hoffman is PSA’s Chief Marketing Officer. He oversees business development initiatives and PSA's Marketing Department. His focus includes sales leadership, Account Executive support and recruiting, sales training and CRM technology. He supervises PSA’s awareness, community-building and demand-generation efforts. The majority of his 14-year career has been spent at financial services firms, managing brand development initiatives, advertising, public relations and electronic marketing. Prior to joining PSA in 2007, he led M&T Bank’s sports marketing assets, overseeing relationships with the Baltimore Ravens, Buffalo Bills and other sports franchises. Justin holds a Master’s degree in Marketing from Johns Hopkins University. You can reach Justin on LinkedIn or via email.

Game of Stones: Examining the Foundational Elements of Effective Negotiation

Justin Hoffman • Aug 10th, 2017

According to Mark Jankowski, founder of Amplified Learning, effective negotiation requires three things: attitude, tools, and skills.

“You can have any one, or even two of those things, but if you don’t put them all together, you won’t be effective,” he said at a recent PSA Partnership Event, “Game of Stones.”

Where did he first learn this lesson? Ten thousand feet in the air, as he was jumping out of a plane. Continue Reading

Shackleton’s Leadership Lessons from the Bottom of the World

Justin Hoffman • May 5th, 2017

In 1914, Sir Ernest Henry Shackleton and his crew of 28 men set off for Antarctica to become the first people to ever cross the continent via the South Pole. He led the explorers on what is considered one of the greatest undertakings and leadership stories in recorded history. He called his expedition “The Imperial Trans-Antarctic Expedition: The last great journey on Earth.” Continue Reading

Work-Life Balance is a Myth — Instead, Find Work-Life Bliss

Justin Hoffman • Mar 17th, 2017

The day author and speaker Deirdre Maloney was interviewed on TV about a blog she wrote, she couldn’t get past what she saw on the screen — and how she felt afterward. Continue Reading

PSA By the Numbers

Justin Hoffman • Jan 9th, 2017


PSA by the numbers – a look back at the year that has passed. What an exciting time for the PSA team. Many thanks to all of our clients and partners! Now onto an even better 2017!

From the Inside Out: Becoming a Transformational Leader

Justin Hoffman • Jan 6th, 2017

When Joe Ehrmann, who played eight seasons as a defensive lineman with the Baltimore Colts in the 1970s, looked back over his years of experience playing football, he realized he’d had two distinct types of coaches: transactional and transformational. “You either transact with people for your own personal needs, or you invest in the lives of people to help elevate them,” he explained. Continue Reading

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How the ACA and FLSA Will Impact Your Company

Justin Hoffman • Dec 15th, 2016

For everyone who works in human resources, 2016 has been another year of change, thanks to increased requirements under the Affordable Care Act (ACA) and new rules under the Fair Labor Standards Act. At a recent PSA Partnership Seminar, held at PSA headquarters in Hunt Valley, Maryland, two experts shared their insights to help HR professionals review these changes and navigate their continued impact. Continue Reading


Stew Friedman Says Work-Life Balance is a Myth

Justin Hoffman • Aug 5th, 2016

“Balance,” Stew Friedman told the crowd at a recent PSA Partnership event, “is bunk.” Continue Reading


The Invisibles: Workplace Success in Anonymity

Justin Hoffman • Jun 9th, 2016

PSA’s recent Partnership program speaker David Zweig drew inspiration for his book Invisibles from an early job he held as a fact-checker at Vogue magazine. He liked the job, meticulously verifying the details in each article, catching errors before they went to print. But Zweig also noticed something interesting about his work that seemed to run counter to our prevailing culture of attention-getting as a means to success. Continue Reading

PSA Gets Its Preak On

Justin Hoffman • Jun 3rd, 2016

Trashy Classy Preakness pic for blog

For years, PSA’s annual Kickoff combined an awards ceremony with a themed party to celebrate the beginning of a new fiscal year. However, this year, the program was split into two separate events. This allowed us to focus more on recognizing last year’s accomplishments in February, while dedicating our May event to kicking off our 2017 fiscal year and appreciating our hard working team.

Continue Reading